BrewDog’s Tactical Nuclear Campaign

As anyone who knows me can attest, I like my beer! So when I stumbled across a video promoting the self-proclaimed “world’s strongest beer ever” I sat up and took notice. BrewDog’s Tactical Nuclear Penguin is a stunning 32% alcohol and brewed by a Scottish craft brewery located in the town of Fraserburgh, Aberdeenshire. How do I know all this? Well I watched their web video. Check it out:

BrewDog is also running an “Equity for Punks” campaign. It’s educational, entertaining and delivers an actionable message directly to their target audience via the following video.

Their audience is literally buying in and intern becoming brand ambassadors. It’s nothing sort of pure genius! And the lifetime 20% discount on the beer doesn’t hurt.

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