Africa-Adapt is an independent network focused on facilitating the flow of climate change adaptation knowledge for sustainable livelihoods between researchers, policy makers, and communities.
The Africa-Adapt network is funded by a number of different organizations around the world. Although it is focused on Africa, it also is trying to reach out to policy makers in different corners of planet. As a result, they needed a tool that could reach funding organizations, policy makers, and communities in Africa to explain what the Africa Adapt network is and why it was important to join.
We created a 3-minute video that clearly outlines what the Africa Adapt network is and how people could get involved. The video was distributed through web-video communities including Vimeo and YouTube, it was sent to prominent bloggers in the areas of climate change and international development, it was placed on their website and it was used in powerpoint presentations that different stakeholders could show to their communities.