Case Study: EventKaddy

EventKaddy is a mobile phone application that allows major conferences to build and distribute conference schedules on iPhone, Blackberry, and Android devices.

The Problem:

EventKaddy is a recently launched product. They needed a way to get conference organizers to understand the value of their product. The product is completely new to conference organizers and EventKaddy wanted a way to launch their product in a way that clearly explained what they were doing.

The Solution:

We created a 2-minute video that was incorporated onto their website. The video was also provided to bloggers within the conference industry and it was used in email blast campaigns to the 2000 top conferences in the world.

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